In keeping with its theme "Technovating India", Cognizance 2010 comes up with another new initiative: brainstorming conferences, that'll be taking up vital issues of importance such as solutions for the common man's problems, mitigating climate change and reform of educational standards. With experts from the concerned fields from various backgrounds giving their valued opinions, the conferences aim to use their invaluable knowledge and the enthusiasm of the participating youth to reach concrete solutions and consensus for these teething problems, and going ahead on the road to truly technovating India.