Product Design is the backbone of every industry. Product design and development is a combination of creativity and analysis. It is an activity which defines and reacts to society and culture, shaping our environment, facilitating daily life and providing a powerful medium for communication and expression.

We have to continuously create new innovation that lets people do something they didn't think they could do the day before. And this is what the contest aims to do in its bare basics. It seeks to explode individual creativity starting the project with only few elements and throw up new solutions and suggestions. It provides the participants with a platform to showcase their creativity in designing a product that would prove to be beneficial to the society.