“If people want to change, they will. If they don't want to, it's hard to make them do so. The current interest in the environment is a good thing. The best way to make a contribution in fashion is to promote the idea that a fundamental interest in preserving the environment is itself fashionable.”-Giorgio Armani

Einstein gave the idea of a green refrigerator in 1930. But it is after 70 years that the idea was brought to fruition. There has been a paradigm shift in the ideology of the world. It is no longer about reducing wastage or increasing efficiency of a product. It is about innovating to make your product Eco-friendly. The need of the hour is cleaner and greener technologies. Ever seen a product and felt you could do better? Ever thought of a crazy idea and felt you could implement it if given a chance? Cognizance '09 brings to you Ek Soch – Prakriti Aur Urja , a platform for all you guys who believe that you can change the face of the world with your ideas. There are also eminent speakers, professors and you know who's of the energy sector coming to this event to enlighten us all. Gear up for some intense battle of ideas and hands on experience on how to convert ideas to products. Watch this space for more updates and join us in this drive sponsored by Ministry of New and Renewable Energy.